If you’re not creating fun, engaging content for your author website, you’re totally missing out! Your site shouldn’t just be a place where people find your bio and bounce—it should be where readers hang out with you. When you share behind-the-scenes peeks, writing tips, personal stories, or even the occasional rant about your favorite coffee shop, you’re giving people a reason to come back for more. Plus, the more fresh content you put out there, the better your chances of showing up in Google searches—aka free exposure to new readers. Yes, please!
Also, let’s be real—people don’t just buy books, they buy you. Your vibe, your voice, your energy. When readers feel like they know you, they’re way more likely to stick around, sign up for your newsletter, preorder your next release, or scream about your book on TikTok. So don’t overthink it—just show up, be yourself, and have some fun with it. Your future fanbase (and your writing career) will thank you.
Here are 10 fun and effective content ideas your student writers can use to keep their author websites fresh, engaging, and totally binge-worthy:
- Behind-the-Scenes Peeks – Share your writing process, work-in-progress updates, or what your writing space looks like.
- Character Spotlights – Introduce your characters like they’re real people. Bonus points for fake interviews or playlists that match their vibe.
- Writing Tips & Hacks – Share what’s working for you (or what totally didn’t). Writers love learning from other writers.
- Bookish Life Updates – Talk about your current reads, recent bookstore hauls, or favorite literary quotes.
- Sneak Peeks & Deleted Scenes – Give readers exclusive content that didn’t make it into the final draft.
- Fan Q&A or AMA (Ask Me Anything) – Answer reader or writer questions in a blog post or video. Make it fun and personal!
- Personal Stories – Let people in on who you are beyond the page—travel, hobbies, weird obsessions, all of it.
- Book Launch Diaries – Document the emotional rollercoaster of launching a book, from edits to marketing to release day.
- Mood Boards & Aesthetics – Create visuals for your book or characters using Pinterest-style boards or Canva graphics.
- Mini Writing Prompts or Challenges – Invite readers to join in or show off your own creativity with fun little prompts.
These don’t have to be super polished—just real, relatable, and you. Authenticity is key, and your website is a place for your to showcase not just your work, but yourself.